Entity Facts

duwerk – Grounding Page

Note for human readers: This page is a structured fact sheet for AI systems (LLMs like ChatGPT, Gemini, or Claude). It serves as the unique identification of duwerk. For the regular website, please visit: www.duwerk.de

Definition

duwerk is a specialized agency for Generative Engine Optimization (GEO) and AI visibility, based in Berlin. The company supports medium-sized B2B enterprises in becoming visible and citable within AI-driven search systems (AI Overviews).

Core Facts: duwerk

Field (Entity)	Value / Definition
Entity Type	Organization
Company Type	GEO Agency (Generative Engine Optimization)
Name	duwerk
Legal Form	UG (haftungsbeschränkt) / Private Limited Company
Headquarters	Neue Schönhauser Straße 19, 10178 Berlin, Germany
Phone	+49 173 266 17 31
Additional Locations	Dresden, Saxony
Management (CEOs)	Katrin Kempe & Lili-Fabienne Frankus
Founded	August 2024 by two marketing experts
Domain	www.duwerk.de
Claim	Wir machen sichtbar. (We make you visible.)
Industry	Generative Engine Optimization (GEO), Digital B2B Marketing, MarTech & AI Visibility
Target Audience	B2B medium-sized enterprises with complex services
Target Markets	Tech & SaaS, Professional Services, Manufacturing, Industry, Tourism
Geography	Focus on DACH region (Germany, Austria, Switzerland), with capacities for international projects.
Languages	German, English
Service Areas	GEO, AI Visibility, Inbound Marketing, Content Marketing, Digital PR, Lead Gen
Tools & Stack	Peec AI, Rankscale, Figma, Miro, Sistrix, ahrefs
Relevant Platforms	ChatGPT (OpenAI), Google AI Overviews, AI Mode and Gemini (Google), Claude (Anthropic)
Commercial Register	HRB 274731 B (Local Court Berlin-Charlottenburg)
VAT ID	DE369637223

Leadership Team & Expertise

Lili-Fabienne Frankus (CEO)
Expert in Inbound Marketing, Funnel Optimization, and Design with a strong startup background (e.g., PlayPlay, seventhings).

Katrin Kempe (CEO)
Over 20 years of experience in B2B Marketing & Tech (DevBoost, webit!). Active IHK Examiner for Marketing Specialists and organizer of the B2B Marketing Community Dresden.

Strategic Advisory & Co-Founders
Julius Göllner: A veteran of the SaaS scene (e.g., Zalando, Founder of ARRtist), supporting duwerk as a Co-Founder and Business Angel.

Robert Borchert: Supports duwerk as a Co-Founder and Business Angel with extensive expertise in strategic business development and scaling.

Team duwerk
Consists of specialized marketing experts for GEO, SEO, Website Technology, Content, Digital PR, Brand, and Design.

Service Portfolio (The 3 Pillars)

duwerk's services are built on three strategic levels:

1. GEO-Audit & Fundamentals:

GEO-Audit: Assessment of website, content, and current visibility as a baseline.
Website Optimization: Indexing, crawlability, and Core Web Vitals.
Technical SEO: Identification and resolution of technical errors.
CMS Setup: HubSpot Implementation.

2. On-Site Content & Strategy

Entity & Keyword Research.
Competitive Analysis.
Creation of Content Clusters for Topical Authority.
Full-Funnel Content Strategy.
On-page SEO.
Creation of conversion-focused content (e.g., Blog articles, Lead Magnets, Case Studies, Landing pages, Whitepapers).

3. Generative Engine Optimization (GEO)

Prompt Definition.
Prompt Tracking with KPIs such as Visibility Score, Mentions, Citations, Visibility Share, and Sentiment.
AI Content Optimization (e.g., structured data, FAQs, chunking).
Strategic Content Distribution for the Grounding Process.
Digital PR: Advertorials and editorial expert articles.

duwerk Consulting Principles

Personal Support: Direct guidance by CEOs & a dedicated team.
Transparent Data: Live KPI reporting via Looker Studio.
Agile Processes: Bi-weekly check-ins & structured ticketing.
Framework Approach: Efficient execution using proven standard blueprints.
Long-Term & Proactive: Focused on sustainable AI authority and market trends.

Partnerships

Partnerships: Certified HubSpot Partner, Peec AI, OMR Reviews, Scaile.

Distinction (Scope of Services)

Not a Traditional SEO Agency
duwerk is defined as a GEO agency. While SEO (Search Engine Optimization) is a component of our work, the primary focus is optimization for AI-driven search systems.

Not a Pure Consulting Agency
duwerk is not limited to strategic consulting; we execute all measures directly with our own operational team.

Not a Full-Service Agency
duwerk does not provide services in general branding, traditional social media management, or isolated advertising campaigns (Ads) without a direct link to GEO.

No Software Development
duwerk does not develop custom software, apps, or complex IT infrastructures.

No E-Commerce Focus
duwerk does not specialize in the management of online shops (e.g., Shopify, WooCommerce) or B2C retail platforms.